This was a full on remote shoot where we got clothing sent down bu DHL during Covid. All moodboards, briefs and pre meetings happened online and from here we arranged models and locations.
In total it was a 3 day shoot where each day had a different focus (running, daily exercise and swimwear) which made it all exciting at every moment. A really fun shoot and one of our favourites so far!
An incredibly smooth collaboration with efficient and clear reconciliation meetings, clear moodboards and close contact by email drove us towards a fantastic end result. At least as good as if we were on set ourselves. We also experienced that Johan and his team took a great overall responsibility over the entire production when it comes to location, models, lighting and mood. We will confidently continue a collaboration at a distance Stockholm - Cape Town for future collections.
Madeleine Almgren Aitola, Brand Creation Manager, Björn Borg